BID4ADSPUBLISHER OPERATIONSStart by email

Traffic quality

Check traffic quality before onboarding with Bid4Ads.

This page answers two reader questions: what traffic is not ok? What should I check before help?

Email Bid4AdsOnboarding checklist →
PUBLISHER SIGNAL ROUTE SOURCESEGMENTREVIEWDECIDE No access, eligibility or commercial term is assumed before written confirmation.
The route is sequential: identify the property, review measurable traffic evidence, discuss the appropriate workflow, then obtain written confirmation.
01

Invalid traffic in Google's words

Google says invalid traffic means clicks or impressions that falsely raise advertiser costs or publisher earnings. Examples are bots, robots and trick traffic.

Google also says you are in charge of traffic validity. That job does not move just because you talk to a third party.

Use Google's rules when you check Google Analytics. Do not trust a sales line.

02

What Bid4Ads says

Bid4Ads' new LinkedIn posts say bot, proxy, VPN and fake traffic are not ok. Treat this as Bid4Ads' public statement. It is not a separate check.

This site repeats that line because Bid4Ads uses it for onboarding. It does not mean that each traffic source will pass.

One Bid4Ads post has rules for Chinese publisher accounts. It lists iOS traffic at no more than 10%. It lists Android traffic at 90% or more. It lists IVT at no more than 5%. Those figures only apply to that post. They are not a rule for every site or app. Ask about your own traffic by email at vivekkushwah@bid4ads.com.

03

What to check before help

Google says to split traffic sources and check Google Analytics. It also says to avoid poor paid traffic. Never click your own ads.

Get your monthly pageviews in pageviews/month. Get your ad requests in requests/day. Get your invalid traffic rate in %. Get your traffic-source share in %. Do not make up these values.

If you cannot name each source, fix that first. This check supports Google Ad Manager and MCM reviews. Keep ads.txt or app-ads.txt at the root. Each seller row has three required fields. A fourth field is optional. New changes can take up to 48 hours to show.

Decision plate

Traffic rules and data points tied to their public source.

Traffic rules and data points tied to their public source.
CheckPublished detailScopeSource
Invalid trafficFalse clicks or views that raise costs or earningsAll Google ad trafficGoogle Ad Manager
Bid4Ads traffic ruleNo bot, proxy, VPN or fake trafficBid4Ads public statementLinkedIn
Chinese account exampleiOS ≤10%; Android ≥90%; IVT ≤5%Only that published postLinkedIn
Traffic mixShare of each source in %Your site or appGoogle Analytics
Traffic volumepageviews/month and requests/dayYour site or appYour reports
Self-clicksNever click your own adsAll publishersGoogle Ad Manager

Controlled handoff

Steps to check traffic quality

  1. 01

    Read Google's invalid traffic words

    Use the Google source link on this page. Read what invalid traffic means.

  2. 02

    Split your traffic sources

    Google says to split traffic sources. Group your traffic by source. Then you can tell about each group.

  3. 03

    Check your analytics

    Google says to check analytics. Look at your own data for bots, robots and trick traffic.

  4. 04

    Skip bad bought traffic

    Google says to skip bad bought traffic. Never click your own ads.

  5. 05

    Get your numbers

    Write monthly pageviews in pageviews/month. Write ad requests in requests/day. Write invalid traffic rate in %. Write traffic-source share in %.

  6. 06

    Email vivekkushwah@bid4ads.com

    Ask if we take your traffic. We check yes by email. This page does not check it.