Step choice
MA vs MI: what each Google Ad Manager workflow means before you choose.
This page answers one reader question: should I ask for MA or MI? What does each change?
MA in Google's words
Google says Manage Account (MA) lets the parent edit in the child's account. The child keeps access and settings.
That means the child still has access and settings. The parent can edit in the child's account. Ask Bid4Ads by email if this step fits your property.
Do not think MA and MI are the same. Google says they are different.
MI in Google's words
Google says Manage Inventory (MI) puts the ad stock in the parent's account.
That means the parent's account runs the inventory. It is not run in the child's account. The effect on your reports and access is a thing to check by email.
Google also says MCM is in Google Ad Manager 360. That is a product fact from Google. It is not a thing about Bid4Ads.
How to pick and what to check
Start by writing down what you want to run. Think about account access, settings and inventory run. Then ask Bid4Ads which step fits that.
Google writes that ads.txt is one child-site owner check option. If owner check is part of the talk, check your ads.txt or app-ads.txt file before help.
We check access, fit and terms by email at vivekkushwah@bid4ads.com. This page does not promise which step you will get.
Decision plate
MA and MI compared with Google's public definitions. We check your exact deal by email.
| Aspect | MA | MI | What to check by email |
|---|---|---|---|
| Where access sits | Parent can edit in the child's account | Inventory is run in the parent's account | Which access you must give for your property |
| Child publisher access | Child keeps access and settings | Not said in the same way by Google | What you keep access to |
| Inventory run | Account-level edit access | Inventory is handed over and run in the parent's account | Where your inventory will be run |
| Product availability | MCM is in Google Ad Manager 360 | MCM is in Google Ad Manager 360 | If your setup fits the rule |
| Check option | ads.txt is one child-site owner check option | ads.txt is one child-site owner check option | If check applies to you |
Controlled handoff
Steps before picking MA or MI
- 01
Write your control needs
List what you want to run. Think about account access, settings and inventory run.
- 02
Read Google's words
Use the Google source links on this page. Read the MA and MI words there.
- 03
Check your ads.txt or app-ads.txt
Google says ads.txt/app-ads.txt goes at the root. Each seller row has three must-have fields. Each row has a fourth pick field for certification. New changes can take up to 48 hours to show.
- 04
Email vivekkushwah@bid4ads.com
State your property. Ask which step fits. Ask what access you must give. Ask what deal terms apply.
- 05
Do not give access before written yes
We check access, fit and terms by email. If you do not get written words, do not go on.